Does your organization have trouble getting employees to use new technology? You’ve rolled it out, fixed the problems, everything works smoothly and… no one uses it? We faced similar challenges at the US Environmental Protection Agency after transitioning to Office 365. We wanted employees to embrace new ways of doing business and position EPA to discontinue support for legacy and redundant technology. To accomplish our goals, we started the Customer Adoption Program, which uses change management techniques to engage employees and inspire them to voluntarily
change their behavior. Our communication strategy focuses on five guidelines for creating content: highlighting benefits, focusing on people, using conversational language, making the important interesting, and including powerful visuals. This program has achieved significant early success and continues to expand.
Following this session, you'll have a better understanding of:
- Guidelines for developing effective communications that people will read and act on.
- Examples of how to create big change with few resources.
- Positive outcomes that surprised us!
Michelle Gebhart,
Customer Adoption Program Manager, Office of Mission SupportU.S. ENVIRONMENTAL PROTECTION AGENCYJohn Martin,
Communications Director, Office of Mission SupportU.S. ENVIRONMENTAL PROTECTION AGENCY
