Take your internal communications to the next level by utilizing features that improve productivity, foster collaboration,and increase engagement

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Wednesday, December 4 • 3:15pm - 3:50pm
Customer Adoption Program: Driving Organizational Change, Saving Money and Making People Smile - U.S. ENVIRONMENTAL PROTECTION AGENCY

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Does your organization have trouble getting employees to use new technology? You’ve rolled it out, fixed the problems, everything works smoothly and… no one uses it? We faced similar challenges at the US Environmental Protection Agency after transitioning to Office 365. We wanted employees to embrace new ways of doing business and position EPA to discontinue support for legacy and redundant technology. To accomplish our goals, we started the Customer Adoption Program, which uses change management techniques to engage employees and inspire them to voluntarily change their behavior. Our communication strategy focuses on five guidelines for creating content: highlighting benefits, focusing on people, using conversational language, making the important interesting, and including powerful visuals. This program has achieved significant early success and continues to expand.

Following this session, you'll have a better understanding of:

  • Guidelines for developing effective communications that people will read and act on.
  • Examples of how to create big change with few resources.
  • Positive outcomes that surprised us!

Michelle Gebhart, Customer Adoption Program Manager, Office of Mission Support

John Martin, Communications Director, Office of Mission Support

avatar for John Martin

John Martin

Communications Director, Office of Mission Support, U.S. Environmental Protection Agency
John Martin is the Communication Team Lead for the Office of Mission Support at the Environmental Protection Agency. He has 3 years with EPA providing guidance to develop and implement communications tactics and strategies and ensuring the completion of communications projects of... Read More →
avatar for Michelle Gebhart

Michelle Gebhart

Customer Adoption Program Manager, Office of Mission Support, U.S. Enviornmental Protection Agency
Michelle Gebhart manages the Customer Adoption Program in EPA's Office of Mission Support. She is charged with educating and inspiring employees to change ingrained work habits and use new technologies. She also works to ensure that the tools provided are meeting employees' needs... Read More →

Wednesday December 4, 2019 3:15pm - 3:50pm EST
YOTEL New York 570 Tenth Ave, New York, NY 10036